Web Analytics Policy

Ifolor Oy, Vantaa (Finland)

Analytics tools

Our goal is to provide as user-friendly and streamlined online experience as possible. 


Visits to our website are evaluated pseudonymised for marketing and optimisation purposes to collect statistical data on the use of our websites and improve it accordingly. Within the framework of order processing, we use technology from Webtrekk GmbH Robert-Koch-Platz 4, 10115 Berlin, Germany. This automatically collects and saves data. Pseudonymous usage profiles are also created here. Webtrekk uses them to provide us with reports on user activity and other services related to the use of our websites.

Webtrekk abbreviates the IP address as soon as it is received and only uses it on our behalf to recognise sessions and for geolocalization only. The abbreviated IP address does not allow for any conclusions to be drawn about you as a visitor to our websites.

Every time you access our website, information that is transmitted by your browser is collected and evaluated. It is collected using a pixel, which is integrated on each page, and / or a Java script as well as cookies. For further information about what cookies are and how you can remove or block them, please click here.

The following information is collected and processed:

  • Name of the retrieved file, time stamp
  • Operating system used
  • Device ID
  • Information (type / version) about the browser used
  • Screen / browser resolution and colour depth
  • Browser language
  • Referrer URL (previously visited page)
  • IP address
  • Clicks
  • Java on / off 
  • Cookies on / off
  • Plug-ins
  • If applicable, information about your shopping basket (e.g. number of products or currency used)
  • Possibly pseudonymised user ID and new customer status

Opt-out disclosure:

If you do not agree with the storage and analysis of the analysis data from your visit, you can object to this by clicking the following link:

Click here to deactivate Webtrekk for this domain.  

This places a so-called opt-out cookie on your browser. The result is that the service does not place any web analytics cookies or collect any session data. Note: If you delete your cookies, the opt-out cookie will also be deleted and you may need to reactivate it.

However, we would appreciate if you would agree to the use of analytics tools, as they will help us to regularly improve our website and services and to optimise them to your needs.

The legal basis is our legitimate interest, Art. 6(1) point f GDPR, to provide you with a smooth order process and to make our website more user-friendly and effective overall.