Web Analytics Policy

Ifolor Oy, Kerava (Finland)

Analytics tools

Our goal is to provide as user-friendly and streamlined online experience as possible. Two technical solutions are currently used as part of our web analysis.


We use the Webtrends web analytics service for website analysis and to support our further development efforts. This company provides anonymous statistics about how different users use the Ifolor website. To achieve this, Webtrends uses cookies in two ways: to generate this statistical data and to transfer the data to us. For further information about what cookies are and how you can remove or block them, please refer to our Cookie Policy.

These cookies are not used to identify users, which means that you will remain anonymous. The analytics software will issue you with a visitor ID, which is not associated with your IP address. Any data concerning how you use our website will not be disclosed to third parties. However, you should be aware that this data is processed on servers operated by Webtrends in the United States. Webtrends complies with the Privacy Shield framework requirements for transferring data between the United States and the European Union, providing an adequate level of security.


Visits to our website are evaluated pseudonymised for marketing and optimisation purposes to collect statistical data on the use of our websites and improve it accordingly. Within the framework of order processing, we use technology from Webtrekk GmbH Robert-Koch-Platz 4, 10115 Berlin, Germany. This automatically collects and saves data. Pseudonymous usage profiles are also created here. Webtrekk uses them to provide us with reports on user activity and other services related to the use of our websites.

Webtrekk abbreviates the IP address as soon as it is received and only uses it on our behalf to recognise sessions and for geolocalization only. The abbreviated IP address does not allow for any conclusions to be drawn about you as a visitor to our websites.

Every time you access our website, information that is transmitted by your browser is collected and evaluated. It is collected using a pixel, which is integrated on each page, and / or a Java script as well as cookies. The following information is collected and processed:

  • Name of the retrieved file, time stamp
  • Operating system used
  • Device ID
  • Information (type / version) about the browser used
  • Screen / browser resolution and colour depth
  • Browser language
  • Referrer URL (previously visited page)
  • IP address
  • Clicks
  • Java on / off 
  • Cookies on / off
  • Plug-ins
  • If applicable, information about your shopping basket (e.g. number of products or currency used)
  • Possibly pseudonymised user ID and new customer status

Opt-out disclosure:

If you do not agree with the storage and analysis of the analysis data from your visit, you can object to this by clicking the following link:

Click here to deactivate Webtrekk for this domain.

Click here to deactivate WebTrends for this domain.    

This places a so-called opt-out cookie on your browser. The result is that the service does not place any web analytics cookies or collect any session data. Note: If you delete your cookies, the opt-out cookie will also be deleted and you may need to reactivate it.

However, we would appreciate if you would agree to the use of analytics tools, as they will help us to regularly improve our website and services and to optimise them to your needs.

The legal basis is our legitimate interest, Art. 6(1) point f GDPR, to provide you with a smooth order process and to make our website more user-friendly and effective overall.